HOW WE WORK
From Brief to Results
We Manage It All
Our end-to-end partnership execution process covers everything from talent discovery to post-campaign strategic reporting.
OUR PROCESS
The 3-Phase Campaign Framework
Every successful partnership campaign follows our proven three-phase methodology structured for efficiency, optimised for results.
Sourcing
- Talent Outreach & Discovery
- Profile Filtering & Shortlisting
- Data Profiling: Views, ER, Pricing
- Target: 20 outreach → 10 confirmations
Management
- Legal & Agreement Drafting
- Warehouse & Product Logistics
- Content QC: Brief → Approval → Draft → Revisions
- Live Posting Verification
- 2-week Performance Monitoring
- Optimisation & Engagement Boost
Reporting
- Backend Screenshot Collection
- Data Entry into PPT/Excel
- Performance Insights Writing
- Strategic Recommendations
OUR PROCESS
Each Phase in Detail
Talent Outreach
Our team searches, filters, and messages 20 KOLs per campaign. We vet each profile based on target audience and platform requirements.
Data Profiling
We calculate Average Views, Engagement Rate (ER), and Selling Price to form the basis for campaign budget projections.
Legal & QC
Drafting agreements for each KOL covering requirements and timelines with internal QC by the Team Lead.
Warehouse & Product Logistics
Liaising with warehouses to collect addresses and follow up on product shipments.
Content Monitoring
A structured workflow covering briefing, storyline approval, and video draft QC.
Live Posting & Verification
Verifying hashtags and links upon posting, followed by performance monitoring.
Optimisation
Proactively requesting engagement boosts or additional content if performance falls below benchmarks.
Data Entry
Collecting backend screenshots and organizing data into clean PPT or Excel formats.
Strategic Review
Analyzing campaign data to write comprehensive performance insights and future recommendations.
TALENT OVERVIEW
Choose the Right Talent Type
| Talent Type | Content Style | Primary Value | Best For |
|---|---|---|---|
| Brand Ambassador | Consistent / Professional | Loyalty & Image | Long-term brand building (6–12 months) |
| Celebrity | High-production / Polished | Mass Awareness | TVCs, billboards, major product launches |
| KOL | Informative / Expert | Authority & Education | Product reviews, tutorials, niche markets |
| KOC | Raw / Authentic | Trust & Conversion | Peer-to-peer recommendation, high trust |
| Live Host | High-energy / Interactive | Real-time Sales (GMV) | TikTok/Shopee/Lazada live selling |
| Affiliate | Sales-driven / Tactical | Direct Sales (ROI) | Performance-based, trackable conversions |
| Seeder | Low-key / Organic | Buzz & Hype | Creating organic trending perception |
| Event Host | Live / Charismatic | Engagement | Live events, product launches, roadshows |
Ready to launch your next influencer campaign?
Let us handle everything — from finding the right talent to delivering measurable results.
